In these difficult times, many of you are wondering when you will be able to reopen, and especially how you will be able to attract new customers.
Don’t panic! Take the lead and follow the five tips of the #TeamSpotyride.
We don’t teach you anything when we tell you that digital technology is becoming more and more important in our daily life, especially during the covid-19 period. For the water sports structures, the observation is obvious: the sportsmen are looking for and finding their structures via Internet. It is therefore important for you to have a presence on the web.
Being present on the web is good, but being up to date is better. You have some free time? It’s time to take stock. Do you have a Google listing? A Facebook or Instagram account? The important thing is not the quantity but the quality.
Choose the number of social networks for which you will be able to maintain a regular activity. Nothing is more disappointing for customers than to remain unanswered after several contacts on your different channels.
Once you have identified the networks, make sure that the information given is accurate: address, phone number, email, opening hours, opening period […]. Covid-19 obliges, do not hesitate to reassure your customers on the sanitary measures you take in order to welcome them in all serenity.
Take the opportunity to add some nice pictures of your structure and why not a presentation video? We tell you more in our tip n°2.
You don’t know how to manage your Facebook page?
This is the place to do it:
Need help with your Instagram account?
Head to our article about it:
Want to give Pinterest a try?
Follow our guide:
If you didn’t find what you were looking for, don’t worry, new articles will be coming soon to complete our social networks tour.
Making a video is not that difficult and above all it is a content that impacts much more than text on social networks and in the minds of your future athletes.
Note that most videos are watched without sound: it is therefore necessary to focus on the visual (and subtitles are a real plus!).
No need for professional equipment, your smartphone can suffice, as long as you don’t shake during the video recording! But you can also try 3D immersive video if you have the equipment!
You can choose among different themes:
- Presentation of your infrastructure and equipment
- Interview of your team
- Testimony of your loyal customers
- Discovery of a new activity set up
- And for the most fun among you, why not launch a sports challenge and show your best acrobatics!
The important thing is that you like the content you are going to put forward and that it shows the advantages of coming to you despite the Covid-19!
You organize regular classes or one-time activities, but have you thought about workshops? Internships for children as well as for adults can be an opportunity to meet a new clientele and especially to develop a stronger bond with them.
Whether it’s for a single day or a week, the workshop allows you to deepen your learning and to work on specific aspects. It can be for beginners as well as for experts.
And why not organize a themed course? Chill’n’surf or Paddle Yoga.
Discovery of a new sport, or multisport, the possibilities are endless, so it’s up to you to see what you like the most.
And if you are afraid to go it alone, at Spotyride we make it easy for you and we allow you to list your activities and organize your courses. And it also works with the passes which allow you to facilitate the management but also and especially for the practitioner to book directly at any time.
The unlimited pass is also possible with Spotyride : https://spotyride.com/
Participating in physical events is currently not possible in Covid-19 period, that’s why more and more events have their online version. Trade shows, conferences or online workshops are multiplying. By video or dedicated application, free or paid, with registration or free access: many events are set up.
This can be an opportunity for you to make yourself known or to learn more about a particular field.
Don’t hesitate to check what your region or city has to offer, as many meetings are organized.
Does the idea seem a little crazy? And despite the Covid-19 it is possible.
Water sports are sports that are played in the water, but when you can’t move in the water that doesn’t mean you can’t move.
Why not suggest a series of exercises to do at home to train for your favorite sport: How to stand up on a surfboard? How to stand up on a surfboard? What posture to adopt while water skiing? or How to strengthen your arms in order to paddle without getting out of breath?
Be creative and dare! The initiatives you take will surely be applauded!
And if, in spite of all these tips, you are still afraid of digital technology, then the #TeamSpotyride surely has the solution for you.
Meet us here to discover our different solutions adapted to the different needs of water sports structures.